Shifting Fields: How agriculture trends change risk profiles Farming has changed faster in the past decade than many of the producers we serve realized. Equipment is more connected, operations are…
Why customization matters on farms Farms are a mix of home, business, vehicle fleet, heavy equipment, and, often, high-value livestock or specialty crops. For an independent agent, that complexity means…
Introduction Many farmers think they understand their insurance, but a few common misconceptions keep showing up in applications and renewals. Those gaps can leave an operation underinsured, paying more than…
Who is Ross Luginbuhl? Ross Luginbuhl is a senior leader at Paradiso Insurance focused on responsibility and client care. His role centers on helping clients understand exposures and matching those…
Why producers and brokers send farm business to Ross As agents we run into farm risks that look straightforward on the surface but carry hidden exposures: diversified operations, seasonal labor,…
The loss: storm, barn collapse, and equipment damage A late-season straight-line windstorm hit a 300-acre grain and mixed-livestock operation outside Lincoln, Nebraska. The wind tore a section off the main…
The Unique Risks of Running a Farm Farming isn’t just a job; it’s a way of life. It requires long hours, deep knowledge, and a significant financial investment. You work…
Who Ross Luginbuhl Is Ross Luginbuhl grew up on and around farms. That background isn’t a marketing line, it’s the through-line for how Paradiso Insurance approaches rural clients. Ross saw…
Who Ross Luginbuhl Is Ross Luginbuhl is Paradiso Insurance’s farm insurance specialist. He focuses on property, liability, and operational exposures common to family farms, ranches, and small agribusinesses. Ross’s role…
Why farm insurance is different Farms are a mix of home, business, and agricultural exposures. A farmhouse sits on the same property as barns, grain bins, tractors and seasonal workers.…