As the owner of a restaurant, you know better than anyone that the kitchen can be a hazardous place. Sure, delicious meals and tasty drinks are created behind the scenes by professionals, but things do not always go according to plan. In fact, accidents can happen in and out of the kitchen. Instead of waiting for the worst case scenario to come to life, you need to work with a reliable insurance agency who understands your risks. Here at Paradiso Insurance, we strive to be our customers/clients’ trusted advisors, and we’d like to give restaurant owners a few tips on how they can better protect their businesses.
Being in a fast-paced and high-pressure environment can come with a lot of risks, so let’s try to keep them to a minimum. One thing you should be wary of in your kitchen is the risk of fire. Grease fires are very common in the restaurant industry and cause severe damage when they happen, so keep your kitchen clean to reduce the risk. Also, keep in mind that it is important to protect your team. In the restaurant business, your team can suffer from cuts, slipping on spills, physical strain, or even burns. As a manager or owner, it’s important that you have an ongoing training program in place to build safety awareness to keep these types of accidents to a minimum.
Team Building and Management
Speaking of your team, let’s talk a bit about best hiring and management practices. When you first build your team, it’s best to very selective, because it will be much easier to manage your employees further down the line. Look for employees who are customer focused, experienced, and demonstrate sincere professionalism. Be a strong leader with your team too, because a strong leader can “know the way, show the way, and go the way,” according to 20 year strong industry expert Jim Sullivan. Try to prepare your team for wide exposure and passive marketing as well, so that their interactions with your customers have a lasting effect and get you return business.
Protecting your Brand
Restaurants often like to use unique names for the items that they serve.. We think this is great, because it separates you from your competition, and helps build your brand. You need to be cautious of using names that are too generic though. Certain names can be subject to trademarks or copyrights, and so the more unique names may be a safer route. If you’re interested in researching more on this topic, you can look at the National Restaurant Association’s article on this subject.
A Few More Takeaways
We’d like to leave you with a few more friendly tips. One thing we’ve seen restaurants doing a lot of lately is looking for promotional offers or new forms of marketing. One suggestion we have is to try a groupon promotion, and the National Restaurant Association has also put together a nice infographic on the benefits of using such a service. Other than that, make sure you stay covered in the case of a claim or liability, with a Restaurant Owner’s Insurance Policy, because there are many coverages to consider including business income coverage, commercial property insurance, equipment breakdown insurance, food spoilage coverage, liquor liability, and much, much more. We want to help you stay protected so if you have any additional questions, please reach out to us and we will help in any way that we can.