Ahhh, love is in the air! We wanted to leave our clients and local business owners with one more tip on driving customer engagement, and that’s how to make your customers fall in love with your business! If a customer truly loves your company, you will earn their ongoing business and they will likely tell their friends about how great your company is too! Word of mouth referrals, to this day, are still the number one form of earning new business, so let’s talk about how you can get your customers to fall in love with your business so we can get them chatting!
Make Them Feel Special
There’s no better way to make your customers love your business then to make them feel special, almost as if they are the only customer you have. You have to work with each of your customers on an individual basis, and the first step is to simply remember their name! You have to come across as genuine, because people really don’t like it if they sense that you are being fake or you’re giving them a false sense of enthusiasm. You should also try to be proactive in your approach with dealing with your customer’s problems or concerns. Don’t be afraid to ask them questions either, especially when it comes to where you could be better or how they could be happier with their experience.
Treat Your Customers with Respect
Respect, in some professional environments, is missing these days. In a world where chivalry is all but dead, if you treat your customers with the utmost respect while they are working with your business, we can guarantee that they will appreciate it. Whenever a customer speaks with you, listen with intent, and try to make sure they know you’re listening. Also, if you’re trying to get a point across or teach a customer something new, be patient with them. You have to think of your communications with your customers the same way as if you’d communicate with someone you hold very dear to you, because they need to feel valued from interacting with you and your business. Be genuine, be transparent, and most importantly, be kind and well-mannered so your customers know they are getting the respect they deserve.
The Little Things Add Up
So now, your customers are at a point where they have had a great experience interacting with your business, and you could be looking for that little extra bit of support that will keep your business on your customer’s minds. Fortunately, the little things add up, so let’s talk about a few more ways you can foster a strong relationship with your customers to get them saying that they love your company.
It’s never a bad idea to give your customers a thoughtful gift from time to time, no matter how small. If you’re a restaurant owner, you could give them a free cup or mug, or if you’re an insurance agency, you could give them a coupon or gift card to thank them for their business or a referral. Speaking of giving back, when your customers give you their business, it’s great to send them a thank you card for choosing your business over your competitors. It’s important that these cards are hand-written too, this way they come off as more authentic, and your customers know that they were handled on an individual basis. You could also try having a rewards program for your customers to entice them to give you referrals, and let them select from several reward options (because people love the power of choice!). Speaking of referrals, if you have customers who own or run their own businesses, give them referrals if you find the opportunity to, because that’s a guaranteed way to get on their good side. If there’s one last tip we can give, it’s that positivity spreads, so throw on a smile with your work, and your customers will likely give you one in return! In all aspects of your work, remember that you’re working to make your customers fall in love with your business, this way they’ll keep coming back for more, and you’ll get them talking about you and your business!