You are currently viewing Pinterest Marketing Tips for Small Businesses
  • Post last modified:October 5, 2020
  • Post category:Insurance

Behind every successful business is a business owner looking to grow or improve. Whether it’s through traditional marketing, digital marketing, or something more sales focused, we’re sure your company is looking to grow your customer base in whatever ways possible. As avid social media users, our marketing team at Paradiso Insurance would like to give you a few tips on how you can reach more people through social media and attract them to your business, and today, we’d like to focus on Pinterest marketing!

What is Pinterest?

If you don’t know what Pinterest is, don’t worry, we’ll give you a brief introduction. Pinterest is a social network that is based around visual content, meaning pictures, graphics, or other any other visuals you create.  Your pictures are shared with your connections, and your connections have the ability to share your content to the rest of their network as well. You can include things such as descriptions, links, and more on your Pinterest posts.

Yes, Pinterest is a fantastic place to digitally market your business to a wide audience of social media users! If you’re not so sure that there’s power behind Pinterest, then let’s review some stats:

  • 75% of all Pinterest useage takes place on mobile devices, and this is where we need to capitalize with our customers! (Sprout Social)
  • 93% of Pinterest users shopped online within the last six months, and are much more likely to continue shopping online (Sprout Social)
  • 80% of content on Pinterest is re-pinned, or shared by another user. People not only want to interact, but they like to share other’s content as well, yours included! (Social Marketing Writing)

How to Market via Pinterest

By now, it’s easy to see that there’s a great amount of power in Pinterest, but there is a method behind making the most of this social media platform. The first thing you’ll need to know in order to get the most traction out of your Pinterest posts is that Pinterest relies heavily on hashtags. Hashtags are a way to get more traction by making your posts searchable or more discoverable online. To make a hashtag, simply use the pound or “hash” sign in front of a keyword or phrase that you think your customers would search for in order to find your products or services. For example, when we make posts to Paradiso Insurance’s Pinterest, we frequently use hashtags such as #CTInsurance, #ParadisoInsurance, #ClassicCarInsurance, and more.  With Pinterest, you can place your hashtags in the description field, after writing a brief description on what your content features.


After that, you’ll need to select which board you’d like your content to go to. Boards are a way of organizing your content, so that if someone enjoys your content, they can visit your board to find similar pictures.  We set up our boards to have certain themes behind them, such as pictures of our office, places to visit, foods to try out, and more! You can organize your boards however is best suited for your business, but just make sure to include a variety in your posts.


After that, you’re ready to post! Although, we do have one more trick in store for you, and this one will be big for your business. After you create your pin, you can click on it to make a few more changes, and include a few more details.


From the edit screen, you can actually add your company’s website (or corresponding web pages that go along with the picture you’re posting), to bring your customers, clients, and prospects directly to your website! This will help with closing leads in the online marketplace, or selling your products if you have an online store. Not only that, but you can also add the location, or your company’s physical address, to each pin that you post online. Every time a pin gets shared, your company’s address will go with it, so you can expect to see some more visitors!


That’s everything you need to know to get started! Remember, Pinterest posts live online for a very long time, so it’s important to take your time and craft well thought out and creative visuals for your Pinterest network. Not to mention, consistency is key when it comes to social media, so be sure to post, and post often! Other than that, we wish you and your business the best of luck making the most out of Pinterest Marketing!